Marketing for Private Practice

ORIGINALLY RECORDED on Friday, March 25, 2022

Are you interested in purchasing this recording? Before June 28th, please use the form below to register to view this recording. On July 1st, registrants will receive an email with a password to access this recording via the AudBoss virtual portal. Recordings will be available for 30 days (July 1st – July 31st). The portal will close on July 31st so that we can prepare for the upcoming AudBoss Private Practice Summit.

Registered attendees are solely responsible for viewing the recording before the portal closes on July 31st.


Awesome! Please check your confirmation email for a coupon code for $200 OFF any AudBoss Workshop. CLICK HERE to proceed to the registration form, enter your $200 OFF coupon code, and checkout for $99.

CLICK HERE to register for the 2022 AudBoss Private Practice Summit ($499 virtual or $999 in person) and a coupon code for $200 OFF any AudBoss Workshop will be included in your confirmation email. Then CLICK HERE to proceed to the registration form, enter your $200 OFF coupon code, and checkout for $99. 

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CLICK HERE to register for $299 for the for the AudBoss Workshop. Please note that if you decide to register for the 2022 AudBoss Private Practice Summit at a later date, no refunds will be given on this AudBoss Workshop purchase.


Workshop Leaders

Phallon Doss, AuD

Doss Audiology Consulting

Dr. Phallon Doss is a leader in the field of audiology. She graduated Summa Cum Laude from Texas Woman’s University and received her Doctorate of Audiology from the University of North Texas. Dr. Doss has also been featured in numerous publications including “O” the Oprah Magazine, Fortune Magazine, and Entrepreneur Magazine. Doss Audiology is a previous winner of the “Best Audiology Clinic in San Antonio” by Senior Resource Guide. She is also a highly sought-after public speaker and has presented at the AudBoss Conference, Texas Speech Language-Hearing Association Convention, and the Upper Midwest Audiology Conference to name a few. Dr. Doss is also considered an expert in the areas of audiology branding and physician marketing. Dr. Doss resides in Texas with her husband James, two children Allysa and James III, and their adorable goldendoodle Coco.


Cliff Olson, AuD

Applied Hearing Solutions

Dr. Olson is a Board-Certified Audiologist and holds his doctoral degree from the University of Illinois at Urbana-Champaign. Dr. Olson is a member of the Academy of Doctors of Audiology and a Fellow of the American Academy of Audiology. He is also the creator of the Dr. Cliff AuD YouTube channel where he posts educational and entertaining videos about hearing loss and treatment options. Dr. Olson’s desire to help create better informed consumers led to the creation of the Dr. Cliff AuD Approved Provider Network. This Network was designed to help individuals with hearing loss find excellent hearing healthcare professionals who follow Best Practices no matter where they live. Dr. Olson is also an adjunct lecturer for the Department of Speech & Hearing Science at his alma mater.


Chantelle Emery

Swift Hearing Centers

Check out TikTok star, hearing health professional and business-owner, Chantelle Emery! In just six months, she’s gained over 1.3 million followers! Chantelle’s content showcases the oddly satisfying process of earwax removal. She also shares lifestyle hacks for hygiene, health and wellness, promotes body positivity and is fluent in ASL! Chantelle creates content that is engaging, entertaining, and eargasmic! Her impressive skills don’t stop there, Chantelle is also a self-made entrepreneur! Before becoming TikTok famous, Chantelle owns and manages highly successful hearing practice with five locations in Canada. She built those clinics from the ground up and has a very successful earwax removal revenue from TikTok and smart marketing skills. Chantelle shows what can come from hard-work, hyperfocus and determination!


Nick Fitzgerald


Nick Fitzgerald has been a digital marketer specializing in search engine optimization and digital advertising for 14 years. As the owner and President of AuDSEO, Nick specializes in helping hearing health professionals grow their practices with digital marketing. He has been involved in the construction and optimization of nearly 1000 websites ranging from local practices to the largest Fortune 500 companies and has been featured in numerous publications including Forbes, Audiology Today, and The Hearing Professional. Two years ago, Nick became a partner and the CMO of Hearing Health and Technology Matters, a major industry news publication. Nick enjoys innovating as both active angel investor and entrepreneur and, in his spare time he enjoys spending time with his wife and two daughters.


Erik Sorenson


Erik is passionate about growing business. In his 18 years of experience, his marketing and strategy have provided substantial growth for his clients. Now Erik is deploying his proven strategies in Hearing Health Care Private Practice & ENT to bring new innovations, technology, and strategy to combat the threats that face them. In addition to growing business, his goal is to help these organizations thrive and raise the entire level of the industry.

Before selling in 2016, Erik generated over $56 million dollars in his advertising agency business handling many Fortune 500 and 1000 companies like Walt Disney, TDS Telecom, The FBI, the US Air Force, Kia Motors, MaxxSouth Broadband, USA Communications, Rio Alto, and JF Capital to name a few. Erik then co-founded the industry’s first Automation company before developing the marketing & automation systems for HearWorks.

Erik has owned multiple marketing related businesses and is currently a private practice owner with clinics in Phoenix and Surprise. He has 10 children, yes 10 and is a marathon runner, Ironman triathlete, and instrument-rated pilot.



Amit Gosalia, AuD

AudBoss Extraordinaire

Freewheelin’ and fresh, we all know Amit has what it takes to make sure an event runs well. He will be spinning some mad moderation game with this group of experts to make sure you get the PREMIUM experience!

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